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All hands on deck: A boatload of fun with the Advantis crew
The Advantis Team -- Front: Lee Weisser, Deborah Waines, Ernesta Rossi, Sue Horner, Marcia Ross; Back: Cyrus Mavalwala, ABC and Trell Huether On one of the hottest days of summer, the Advantis team...
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Want journalists to notice your story? Cast the right hook first!
Journalists and assignment desks are bombarded with hundreds of news releases on a daily basis. I’ve worked on the other side so I’ve seen this first hand. The steady stream of carefully-crafted...
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Social media management: Two (or three) heads are better than one!
Photo courtesy of Marieke IJsendoorn-Kuijpers (2006) I came across an infographic not too long ago that was (you guessed it) pretty informative! The graphic illustrates an example of how airlines are...
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